Backlinks are when another website links back to your site. They are also known as external links and inbound links.
The Broken-Link Building Method
As a link-building tactic, broken link building is a white-hat, effective, scalable, content-focused link-building strategy that builds links through finding broken links, recreating that broken content, and helping webmasters replace broken links with your corrected link.
Broken link building may perhaps be the most effective, white-hat link-building strategy in years. In particular, broken link building is appealing because the success of the campaign is directly proportional to how much good you do for the web. You profit only if you create good content to replace lost or abandoned content that webmasters still want to link to. This is the type of strategy that marries so many of the competing interests of our industry: content vs. links, link earning vs link building, inbound vs. outbound, etc.
Backlinks Through Infographics
Five steps to backlink generation using infographics
- Content creation. The first step is to obviously create the infographic
- Infographic publication and submission
- Potential websites search
- Email addresses collection
- Email outreach campaign
The Advantage of Guest Articles
Guest posting is a simple but effective way to improve your content marketing strategy. Content is crucial for SEO as well as engaging your readers. Guest posting simply means publishing posts written by others. This can be another blogger in your niche, a content creation agency or someone you hire specifically for this purpose. Let’s look at some of the top benefits of guest posting on your blog.
Spy on Your Competitors
Secret techniques on how to spy on the competition Follow their blogs and social media profiles. This is where you should start
- Track their brand
- Find out what technologies they’re using
- Check their popularity
- Check keywords they buy
- Check their SEO
- Check their display ads
- Check their backlinks
Build Internal Links
Create lots of content. In order to create lots of internal links, you have to have lots of internal pages
- Use anchor text
- Link deep
- Use links that are natural for the reader
- Use relevant links
- Use follow links
- Use a reasonable number of internal links
Promote Your Content
- Send an email broadcast
- Engage with your community
- Pay to promote
- Reach out on social media
- Connect with influencers outside of social
- Ask to include your content
- Write for others
Write Testimonials
Determine what story you want to tell. You want your testimonials to tell a story about your product and business
- Ask specific questions
- Keep it short and conversational
- Use the customer’s name and include pictures, if possible
- Quote testimonial
- Social testimonial
- Influencer testimonial
Start Guest Posting
Guest posting is an excellent way to get backlinks for your website and is a tried and tested strategy. You can reach out to different sites that accept guest blogs and submit a post.
Many websites offer a contributor account or a write for us section where anyone can write an article and get featured on the site. They even let you link to your site, either in the author bio section or within the text of the content.
You can find guest blogging websites by simply running a search on Google. Write the topic keyword you want to target and add a guest article or write for us or contributor in the end. The search engine will then filter the results and show sites that allow guest posting.
Participate in Different Forums
Discussion forums are a great place to find backlinks for your site. By participating in different forums, you can also become an industry expert and help drive traffic to your site.
- Quora
- Q&A Sites
